Logo design for a small company

What determines the need for a logo design for a small company?

When starting a company, you will certainly need a few things to promote your new business and to differentiate it from the competitors. One of these things is the logo design, and we will concentrate on this subject for now, since other aspects come with it (as the branding, colours, fonts, etc).

Apart from your business's name, the logo is the first thing your clients will see when searching for any services or products your company might offer. Then how do you verify that you will stand out to be inviting and trusting, to finally get the client to choose you?

Before contacting your designer for a logo design, be aware that there will be questions asked about what you want, and if you do not have a clue, well, it will just cost you more and take longer.

Here are a few things that you should have on hand or have thought about BEFORE the initial meeting:

• Your brand colours & typography (if you have them)
• Your brand's identity
• Your brand's audience
• What feeling would you like the logo to have (calm, energetic, funny, etc)?
• Where would you use the logo and if you need declinations of it?
• Do you have a slogan?

The list goes on, but with these, you will have a good start with your designer, who, with the help of your answers, will create a unique and functional logo for you. If you do not give a straightforward guideline on what to work with, you and your designer surely get frustrated, which reflects on the work and the result.

Be sure about what you want

It can be difficult to know what the client wants if the information about their needs isn't communicated, and might end in something totally different than what you had in mind. Do not forget that when a designer creates something, they always consider what the client wants, so if you don't know, how would the designer know?

It is another thing to give the designer free hands to create something, but again, remember that there are creative designers who are really good at creating from scratch, but there are also more technical designers, and that isn't their forcé!

Logo design for a small company should be done quickly... after all, it is for a small company!

This is somehow what many people think about when creating a logo that is unique, versatile and beautiful, but there is more to the eye than what you think, and the time from the initial contact to the delivery can be everything from one week to one month or more. The time depends on many factors, such as:

• The complexity of the logo design
• The communication between the client/designer
• How pleased the client is after the first design
• How many different versions needs to be done

What about logo designs made in Canva or by AI?

Today, we have multiple help applications that can do a logo design for us really quickly. If you have no budget and need a logo quickly, go for it, but it will never be the same as when a designer does it, because you will simply not get the same results.

Here is the advantages of a logo design being made by a professional:

• Expert Craftsmanship: Trained designers deliver polished, professional logos that elevate your company's credibility and make a lasting impression.
• Original Creative Vision: Get a one-of-a-kind design that captures your brand's essence and helps you stand out in a crowded marketplace.
• Seamless Brand Alignment: Your logo will integrate perfectly with your broader brand identity, creating cohesive visuals across every touchpoint.
• Contemporary Design Approach: Stay current with modern design principles that keep your brand looking fresh and relevant to today's audience.
• Multi-Platform Versatility: Receive a logo that works flawlessly everywhere—from your website and social media to print materials and signage.
• Focus on What Matters: Free up your valuable time to run your business while an expert handles the creative heavy lifting.
• Professional-Grade Results: Access to industry-standard tools and techniques ensures a quality outcome that DIY approaches simply can't match.
• Strategic Brand Guidance: Benefit from expert recommendations on how to maximize your logo's impact across your entire marketing strategy.
• Complete File Package: Get all the file formats you need for any application—something homemade solutions rarely provide.
• Ongoing Support: Enjoy peace of mind with post-delivery assistance for tweaks, updates, or future modifications.

Hopefully this helps you to choose a designer instead of choosing AI to do it. If you have any questions or would like to talk more about what I can do to you, do not hesitate to contact me for a free call to discuss your logo design.